Though it seems readily apparent that Blizzard still has around 7.6 million reasons to continue charging for World of Warcraft subscriptions, Eurogamer has verified that they do not plan on walking away from all that money any time soon to jump on the free-to-play bandwagon that WoW's success helped force upon almost every other MMORPG on the market. "We didn't make the game to be free-to-play," production director J Allen Brack said. "We would have to rework the game pretty significantly in order to make it free-to-play. It's not something we're currently considering." And though the game's still-enormous player count has slipped over the years, he indicates they are still creating as much new content for the game as ever. "We'll continue to invest heavily in World of Warcraft to deliver frequent, high-quality content to our players, he explains. "But in terms of the content and developing, we have more resources focused on developing content for World of Warcraft than ever before. So we expect to continue having a long and happy life."