EverQuest II website reveals a new offer to attract new players to SOE's long-running MMORPG, as those who log in over the next two weeks will be given a level 85 character, allowing them to skip a lot of messy game playing (thanks PC Gamer). This producer's letter explains, and here's a bit:

Former players don’t want to play catch-up to Level 95, existing players don’t want to start over at Level 1 with their friends, and some players just want to get into high-end guilds and raids because that’s what they love to do. There’s been a lot of great feedback that led us to create Heroic Characters.

The goal is to provide a fun and easy option for existing and returning players to play or experiment with our characters and have immediate access to high-level content. And we think we’ve created a great program for everyone!