Roberts Space Industries announces the Hangar Store is now open for Star Citizen, well in advance of the launch of the space combat game (thanks IncGamers). Chris Roberts explains this is a way for players to support development of the game, so they don't have to start shaking out couch cushions when they run through their $17 million+ in crowd funding, saying:

As previously stated, additional Imperials will be available for purchase within the limitations discussed above. Please keep in mind that you are not under any obligation to purchase Imperials at this time. We are giving you the option right now because there isn’t a way to earn credits in the game (as we’re still building it!) and this is a great way to let you support the development of the game as well as play with other game elements we’ve already created. But be warned, purchasing a stock of extra lasers through the catalog right now will not provide any great advantage when Star Citizen launches; there will be a lot more to discover in the living universe and some of the best weapons or upgrades will have to be earned through gameplay or sought out by traveling to the appropriate planet to buy them. Ultimately all items in the store today and in game will be purchasable via UEC earned in game. Outside of the initial ship package everything will be purchasable through UEC in the final game. There is no pay to win here!