German site ESOHUB.de has word from Bethesda's Matt Firor that The Elder Scrolls Online will feature an in-game store, in spite of the recent announcement the game will feature subscriptions. In a mantra learned from F2P developers, he explains how this is a chance to buy things irrelevant to the actual game. The site is German, but the interview is offered as a video, so Matt explains this in English: "There won't be anything like 'bonus points,' but we'll have a shop to buy kind of fun stuff, and services too, like name changes and things like that. But it's not part of the core game. Like, anything in the core game is included in the subscription price." Thanks AusGamers via Reddit.