GamesIndustry International - The Celebrification of Developers.
Creating luminaries will lead to all the benefits that more people in games can bring: a bigger and brighter community, plus new and fresh talent making exciting games. However, celebritydom demands storms, turmoil and gossip.

Today, there's no shortage of scuffles, gaffs and controversies swamping out of the indie scene, fuelled by Twitter and picked up and over by the press. Successful developers are exposed to the skinner box of worship and animosity every time they open Twitter, Reddit or a forum.