Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

Developer: Demos Kill Sales

PCGamesN links to a D.I.C.E. SUMMIT 2013 Keynote Speech by Puzzle Clubhouse creator Jesse Schell where the CEO of Schell Games makes the interesting, if counter-intuitive case that releasing a demo for a game hurts sales, and that the key to successfully marketing a game is to make players want to try it without giving them a chance to. He offers a chart of the "Hype Curve" of marketing a game, which contains data points with disturbing labels such as "Peak of Inflated Expectations" and "Trough of Disillusionment," and offers the following personal perspective on how this works, at least in the case of his game: "You mean we spent all this money making a demo and getting it out there, and it cut our sales in half?," he asks himself, before answering: "Yes, thatís exactly what happened to you." Thanks Joao.

Email Digg Facebook Twitter   Share More    


 

  
   Current Headlines
DOOM Free Update 5 Now; New DLC Next Week
ROM: Extraction Released
Thimbleweed Park Next Year
Evening Patches
On Sale
Evening Consolidation
Evening Mobilization
Evening Metaverse
Evening Tech Bits
Evening Safety Dance
Evening Legal Briefs
etc., etc.
Into the Black
Assassin's Creed III for Free
Guild Wars 2 PvP Revamp and Wintersday Next Week
Space Hulk Deathwing Delayed Until Next Week
Hearts of Iron IV: Together for Victory Next Week
No Man's Sky Patched
Gatherings & Competitions
Morning Consolidation
  

 



footer

Blue's News logo