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Op Ed

Wired.com - Hi, I'm the Game Industry, and I'm Addicted to Vaporware. Thanks Ant.
Hyping up products that are years away is important to console makers like Nintendo, especially in the early life of a new product, because it needs consumers to see the console not as something they’re going to get their $350 worth out of right now, but as a long-term investment. This is as true for Sony and Microsoft as it is for Nintendo. They want you to buy a console on the promise of content later on down the road, so they can build their install base early, so that publishers will actually create that content.

And customers who buy in to that promise? As it turns out, they can have quite an emotional reaction when you suggest that perhaps they’re being snowed even a little.

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