The Gearbox Software Website has word there's phat lewt to be had in Borderlands 2 beginning now in the "Borderlands 2 Gear Up Weekend" (thanks nin). Here's word:

Gear up for the release of Sir Hammerlock’s Big Game Hunt -- the third campaign add-on for Borderlands 2, arriving January 15 -- with special in-game events this weekend!

The festivities begin today, January 11, with Vault Hunters reporting an influx of powerful shotguns throughout Pandora. To join in the fun, simply boot up Borderlands 2 while connected to the internet and start looting before the supply runs dry -- based on current conditions, expect the excess to be exhausted on Saturday, January 12 at 10:55AM CST / 4:55PM GMT (What time is that for me?).

What will tomorrow bring? Check back on GearboxSoftware.com at 11AM CST / 5PM GMT (What time is that for me?) to find out!