U.K.-based game/media store Play.com is closing its retail operations, reports MCV, saying the company will live up to its name as an online-only e-tailer as of March. More than 200 jobs will be lost as a result of the closure, which comes just months after the company was purchased by Japanese firm Rakuten. Apparently the company is suffering a downturn due to the end of their ability to offer VAT-free imports on lower-cost items.