Speaking of Borderlands 2, the Gearbox Software Community Website now offers a schedule for five SHiFT code giveaways to be conducted today and tomorrow for the first-person RPG/shooter. These codes can be redeemed for Golden Keys, and this page includes an outline of how this works. Here's when the giveaways will occur:

Friday, October 26 - 6PM CT (What time is that for me?)
Friday, October 26 - 11PM CT (What time is that for me?)
Saturday, October 27 - 5AM CT (What time is that for me?)
Saturday, October 27 - 11AM CT (What time is that for me?)
Saturday, October 27 - 3PM CT (What time is that for me?