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There's an interview on GamesIndustry International talking with Ole Schreiner, the new CEO of Funcom, discussing The Secret World and the MMOG's subscription model versus the free-to-play scheme that many feel is the only viable future for such games. He says they considered F2P, and while a lot of how the game was created was based on subscriptions, they have the "tools" to make the switch should the decide it's necessary:
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