Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:

Ubisoft: PC Piracy Rate 93-95%

Ubisoft CEO Yves Guillemot gives GamesIndustry International his outlook on free-to-play games as a way of combating PC piracy, explaining the difficulties presented by serving an audience they perceive to be 93-95% thieves:

"We want to develop the PC market quite a lot and F2P is really the way to do it," said the French CEO. "The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.

"It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."

Email Digg Facebook Twitter   Share More    


 

   Current Headlines
Tim Willits Leaving id Software
Valve Developing 2 Half-Life Games? HLVR/Citadel Leaks
Borderlands Free Weekend
RUNE II Preorders Get Deathmatch Beta Access
FIA European Truck Racing Championship Released
Waking Demo
Warhammer 40,000: Gladius - Chaos Space Marines Released
Etherborn Born
Horace Released
Evening Patches
On Sale
Evening Multiplex
Gatherings & Competitions
Evening Consolidation
Evening Mobilization
Evening Metaverse
Evening Tech Bits
Evening Safety Dance
Evening Legal Briefs
Into the Black
  

 



footer

Blue's News logo