BioWare's Emmanuel Lusinchi, lead designer on Star Wars: The Old Republic, tells gamesTM that the quality of some competing MMOGs is more of a factor than how they are free-to-play as something that has caused them to rethink their approach to their MMORPG. Along the way, he does admit that they are "looking at" F2P: "The MMO market is very dynamic and we need to be dynamic as well," he says. "Unless people are happy with what they have, they are constantly demanding updates, new modes and situations. So we are looking at free-to-play but I can’t tell you in much detail. We have to be flexible and adapt to what is going on."