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Mass Effect 3 "Biggest Entertainment Launch of 2012"

EA announces they have shipped 3.5 million units of Mass Effect 3 in the first week of availability of the action/RPG sequel, saying this makes it "the first pop culture event and the biggest entertainment launch of 2012." According to VentureBeat, EA estimates the game sold 890,000 units in North America in its first 24 hours of release.

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