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Bill Russell Sues EA and NCAA

Retired Boston Celtics center Bill Russell is suing Electronic Arts and the National Collegiate Athletic Association in U.S. District Court for using his likeness without his consent in a "Tournament of Legends" feature in EA's NCAA basketball game, reports Bloomberg Businessweek. The 77 year-old Russell, a two-time NCAA champion, 11-time NBA champion; and five-time MVP, seeks a court order blocking further sale of the videos and video games, disgorgement of profits from the games, as well as unspecified damages. Thanks Gamasutra.

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