Lionsgate has optioned rights to adapt Dead Island for the big screen, reports FirstShowing, saying the game will play on the Dead Island cinematic trailer that created such a stir, as well as the game itself: "Like the trailer that will serve as its primary creative inspiration, the film Dead Island will be an innovation of the zombie genre because of its focus on human emotion, family ties and non-linear storytelling." A report in February that the film rights to the game were optioned before it was even released were quickly debunked.