DICE: PC is Battlefield 3 "Lead Platform"

Eurogamer has quotes from DICE general manager Karl Magnus Troedsson on leaked Battlefield 3 footage they quashed, saying: "Watching the game in crappy 320x200 resolution on YouTube is not the way that we want people to experience the game." He also responds to console players complaints that they've only shown the PC edition so far, explaining the PC is the lead platform for the military shooter sequel:
"I understand you mostly see PC footage. It's all part of what kind of strategy we use for what we want to show and when, and what the lead platform is," explained Troedsson.

"People shouldn't worry. We play the 360 and the PS3 version every day in the office. I don't expect people to be disappointed by this."

"We always want to show a platform that we have chosen to be our lead platform. In this case we did choose PC as the lead platform; it's the one that has been, mostly, driving development forward. That is the reason why we have spearheaded a lot of the key assets with this as well.