The Valve Way on Gamasutra is a conversation with Gabe Newell and Erik Johnson of Valve, who do their best to demystify the developer's ways, explaining they pursue projects like their upcoming Dota 2 because they appeal to them, and "not like this incredibly, deeply reasoned business strategy." This focus (or lack thereof) is highlighted in a separate article with some selected quotes. "But our focus is really much on building something that's cool, and then we'll worry about monetization. So we're not going to worry about that until later. Premature monetization is the root of all evil," Gabe told them. "I think not sucking is way more of an important thing to pay attention to first."