GameStop Discarding Deus Ex: Human Revolution OnLive Coupons

There's an image of an email on Ars Technica allegedly from a Field Operations Manager with GameStop that instructs employees to "remove and discard" the coupon for a free OnLive version of Deus Ex: Human Revolution included with the Windows edition of the action/RPG prequel. Ars contacted GameStop public relegations and confirmed this, as GameStop apparently views OnLive as a competitor. Word is: "GameStop spokesperson Beth Sharum confirmed the practice, telling Ars that 'Square Enix packed the competitor’s coupon with our DXHR product without our prior knowledge and we did pull these coupons'." Thanks Dirwulf.