Along with the anouncement of beta plans for The Secret World, EA and Funcom also announced an April 2012 release date for the conspiracy-themed MMOG. "It has never been more rewarding working on The Secret World than it is now," says Senior Producer and Creative Director Ragnar Tørnquist. "The progress we are making in development allows the whole team to really enjoy just playing the game for hours on end. We are all looking forward to bringing in players through upcoming betas, and their feedback will be crucial to the further development of the game as we progress toward the April 2012 launch."