NPD group and EEDAR announce a strategic collaboration to improve measurement and analysis of the video game industry to include digital transactions in industry sales analysis: "EEDAR will exclusively work together and collaborate with The NPD Group in North America to support the development of a total market tracking service for interactive entertainment, including both physical and digital transactions in all mediums (console, mobile and online)." How this will provide enhanced access to closely guarded proprietary sales information is not explained in detail, but here's a bit on what they say this will involve:

"The NPD Group and EEDAR have always shared a common goal of providing information and insights to our clients in the games industry," said David McQuillan, President, Games, The NPD Group. "The growth of the digital channel within the games industry presents numerous challenges and opportunities that we believe are best addressed for our clients through a formalized, collaborative effort between The NPD Group and EEDAR. We expect that this synergy of resources and vision will result in greater transparency into the total games market including digital forms of distribution as well as the established physical format."