GameStop announces they are launching a new service to allow customers to make in-store purchases of digitally distributed games, which will begin with the upcoming release of Deus Ex: Human Revolution, Eidos' action/RPG prequel. On the surface, there is obviously something odd about how this sounds, but they point out this give customers the ability to use forms of payment not usually applicable to digital distribution, including cash, GameStop trade-in credits, and gift cards. They say they've been successful selling DLC through their stores, and see this as an extension of that. They also offer some additional motivation to pre-purchase the digital Windows edition of Deus Ex: Human Revolution through them by offering the following bonuses:

• A digital version of Deus Ex(TM): Game of the Year Edition and Deus Ex: Invisible War(TM)
• The Explosive Mission DLC Pack for in-game use in Deus Ex: Human Revolution
• Double points for GameStop(R) PowerUp Rewards(TM) members
• As an added bonus, PowerUp Rewards(TM) members who pre-order and purchase Deus Ex: Human Revolution will be entered to win a decked out living room in the Augment Your Living Room Sweepstakes. Visit www.poweruprewards.com/PUR/Index/Augment for complete details on the Augment Your Living Room Sweepstakes.