The site is a repository, a virtual museum of player generated EVE stories and content. It is paired with a social media outreach and incentivized social sharing mechanism, rewarding the entire EVE community with Aurum for use in the new NeX store. As players share more stories, both into the site and out from the site they are helping unlock over $6.5 million in virtual currency. Each unlock stage is worth over $1M in virtual goods (around 107,000 months of gametime AKA PLEX each), with every active paying EVE customer getting a slice of the rewards themselves.