With RIFT version 1.3 adding the promised free character transfers, Ten Ton Hammer has a conversation with RIFT Design Producer Hal Hanlin about how this is going, and he explains why Trion is not charging for the service. "It’s easy for us to do this, I don’t know about those other companies who seem to make a production about it, but for us it’s a simple process," he tells them. "Our main focus is for players to have fun playing the game, and if that means moving to play with their friends, or simply moving to a more lively shard – then we’re all for that."