Gamasutra speaks with Trion Worlds' SVP of publishing David Reid about the launch of RIFT, their fantasy-themed MMORPG. He tells them that the game has sold nearly a million copies in three months of availability, stressing that this figure represents sales, rather than units shipped to retailers, and that they have something "special" planned for their one-millionth customer. He also implies that they have taken a bite out of Blizzard's mammoth World of Warcraft business:

"We're really pleased with what we're seeing. And beyond that, it was a pleasure to see that in the latest Activision Blizzard earnings call, they inquired about Rift when Blizzard announced that their subscriber numbers went from 12 million to 11.4 million," he said.

"You can do some math... we know very well where those 600,000 people are," he said coyly.