OnLive has a new deal with Intel, which, combined with a new universal controller, will bring the cloud-based gaming service to connected TVs and Blu-Rayplayers, reports Gigaom. On a related note, Eurogamer says OmLive is slated to launch in the U.K. this autumn. Here's word on the connected TV deal:

The Intel partnership, which is being announced ahead of next week’s E3 video game confab, will embed OnLive technology onto Intel CE4100 Embedded Processors. That means TVs, Blu-ray players and other devices using the Intel consumer electronics chipset will soon have access to the video game service, expanding availability to tens of millions of new devices.

But streaming to the TV is just one piece of enabling users to play cloud-based video games. Users also need a way to control those games. So OnLive is releasing a new universal controller designed to work with just about any connected device. The controller works either by establishing a direct wireless connection, or through a USB dongle connected to the device.