During the post-earnings conference call where Activision Blizzard unveiled Diablo III beta plans, there was also discussion of World of Warcraft subscription levels, noted by Kotaku. Word is the MMORPG, which was announced to have more than 12 million subscribers in October 2010, currently "only" has 11.4 million subscribers, which, after several hours of number crunching, the computer bank in the BlueTower says is a five percent drop off. Gamasutra notes that Blizzard president Michael Morhaime spoke of addressing this: "We need to be faster at delivering content to players," he says. "And so that's one of the reasons that we're looking to decrease the amount of time in-between expansions."