French video game publisher and developer Ubisoft is launching a movie studio called Ubisoft Motion Pictures to develop films based on their videogame franchises, reports Variety. They note that last year's Jerry Bruckheimer produced Prince of Persia: The Sands of Time grossed about $335 million USD worldwide, and say: "Ubisoft's Paris-based film division is headed by Jean-Julien Baronnet, former CEO of Luc Besson's EuropaCorp. Gallic producer Didier Lupfer ("Gainsbourg") is in charge of production and development, while Jean de Rivieres, former topper of distribution at Walt Disney Studios Motion Pictures France, handles marketing and international sales."