The U.S. release date for Driver: San Francisco is August 30, reports Joystiq, while MCV has word the European release for the driving action sequel is expected on September 2. These dates nail down the recently reported September release window for the game. MCV also offers word that Ubisoft is picturing this becoming a tent pole franchise along the lines of the Assassin's Creed series. "Of course Driver and Assassin’s Creed are two very different types of game, but they both have mainstream appeal and the ability to capture the imagination of a wide spectrum of core and casual gamers. The ambition for all our studios is to make games that have the scope, depth, lasting appeal, enjoyment factor and sales potential of games like Assassin’s Creed," says Ubisoft U.K. marketing chief Murray Pannell. "From an investment point of view we are treating both franchises like true blockbuster titles, so the ambition is there."