Will Wright says games are headed toward ubiquity, diversity, and art on VentureBeat relates Will Wright's views on the future of games, offering a video of a recent talk by the creator of The Sims on the topic, and an outline of what it covered. Here's a bit:

When you get the magic just right, you can achieve a universal success, reaching people far and wide as the movie Avatar did. Ironically, Wright said, everyone from native Americans to Vietnam veterans thought Avatar was about them. That’s a measure of how universal that movie was.

Games are getting close to matching or surpassing the entertainment value of movies. Wright believes one of the ultimate game experiences resembles the Holodeck from Star Trek, the simulation machine that was so real you could walk inside it and be transported to another world where you can’t tell what’s real or not. You could imagine that you’re in a 1920s speak easy — and all the time you’re inside a room in a starship.