This open letter from the IGDA Board of Directors is addressed to all members of the game development community, expressing concerns over Amazon's current Appstore distribution terms "and the negative impact they may have on the game development community," saying they urge developers to educate themselves on the pros and cons of submitting content to Amazon." They express concerns over Amazon's ability to exclusively dictate sale prices to their own benefit, as summed up in this statement: "The IGDA's bottom line is simple: under Amazon's current terms, Amazon has little incentive not to use a developer's content as a weapon with which to capture marketshare from competing app stores." They urge developers to educate themselves on all the implications of this distribution agreement, and add that: "Any goodwill that Amazon shows developers today may evaporate the minute Amazon's Appstore becomes so big that Android developers have no choice but to distribute their content via the store. It would be foolish to assume that because Amazon's Appstore is small today, it will not become the Walmart of the Android ecosystem tomorrow."