"We got from number 25 to number three, so we think that we can continue and that it is possible to be number one. It’s not certain, but we are taking the steps that we think will get us there," Ubisoft founder and CEO Yves Guillemot tells MCV. "It has to be by creating or finding products that will make the difference and will be recognised as the best products in the industry. We have to create the products that will fuel the growth. I’m not saying we won’t do acquisitions, but the focus is on creating products."