IndustryGamers hears from EA Games Label President Frank Gibeau on the topic of competing with the World of Warcraft juggernaut in the MMORPG market, and he explains why he thinks Star Wars: The Old Republic has a chance of doing just that. "It operates across multiple classes from Sith Warrior, Sith Inquisitors, bounty hunters, spies, troopers, to Jedis… it’s a really fantastic world," he tells them. "On multiple levels we’re highly differentiated and different from World of Warcraft. We’re not being slavish or imitating them at all. We’re doing our own thing. We’re doing our own unique way. BioWare and Blizzard have been around for almost the same period of time. They’ve built incredible audiences. They have their own unique cultures, and they do things very differently. They’re both very successful RPG developers."