There's an EA interview on Gamasutra where EA Games label president Frank Gibeau talks about PC gaming, suggesting their appreciation of the platform is rebounding. "The user base is gigantic," he says. "PC retail may be a big problem, but PC downloads are awesome. … The margins are much better and we don’t have any rules in terms of first party approvals. From our perspective, it's an extremely healthy platform. … It's totally conceivable it will become our biggest platform."