The RIFT interview on Gamasutra talks with Lars Buttler, CEO of Trion Worlds, discussing tomorrow's launch of RIFT, their MMORPG. Buttler calls RIFT "the most social game in the history of gaming," and talks about their high expectations for the game: "If the reaction and the traction we are getting in beta already, in presales, responsiveness of game team, strength of tech is any indication, then we have a really really serious, strong and exciting product coming," he said. "We took the time to try to get it right. We built the right technology first, we built an entire new platform architecture first, we then recruited the best team on the planet, and then we took a lot of time to build a complete and polished game, and then also focused very very strongly on slightly improving the things that are already great in MMORPGs, and introducing a lot of things that we and many gamers think are missing."