IndustryGamers - Call of Duty Is NOT The Next Guitar Hero.
In the days following the big news, there have been countless opinion pieces online, pointing to the fact that Activision milks its franchises to death, and with the doubling down on Call of Duty, that the heralded shooter franchise is next in line to be given the Guitar Hero treatment. And while there's always a risk of franchise fatigue for any publisher's big franchise, labeling Call of Duty as the next Guitar Hero would be a mistake.

The analysts IndustryGamers spoke with universally agreed that these are two very different situations, and Activision doesn't need to "learn" from the recent Guitar Hero outcome. If treated with care, there's no reason that Call of Duty can't last for a long time to come.