The Entertainment Consumer Association announces a half-million gamers have joined this non-profit North American video game advocacy organization. Word is: "In just over four years since the organization was formed, the ECA has steadily increased their population by ramping up their advocacy efforts, introducing new affinity benefits for members, and adding a wide variety of features for the gaming community. The ECA has many exciting new announcements in store this year and looks forward to serving even more video game consumers in 2011 and beyond."