Blizzard announces BlizzCon 2011 will take place on Friday, October 21 and Saturday, October 22 in the Anaheim Convention Center in Anaheim, California, saying further details on ticket availability and pricing will be announced on the Blizzard website as the event draws closer. "We look forward to holding another exciting BlizzCon this year, filled with some great entertainment and competition, as well as the latest news about Blizzard games," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "BlizzCon is built from the ground up with our community in mind -- we're pleased to be able to host an event where players can come together to have fun and celebrate their passion for gaming."