The Bloodline Champions Website reveals changes being made to the business model for Stunlock Studios' and Funcom's upcoming arena-based PVP game (thanks Big Download). Word is they are removing the VIP membership option: "Based on our analysis of a considerable amount of player feedback during the beta for Bloodline Champions, we have decided to remove the VIP membership option from our offers. Some elements of the VIP membership will be given to everyone as part of the free offering. Other parts will be incorporated into Champion and Titan editions. We will continue to work on offering you the best service we can, for the best game out there." The complete outline of what they are changing follows.

• Advanced stats: Everyone get this for free!
• VIP tournaments: Will be merged with the regular tournaments – everyone can join on equal footing (barring US and EU differences).
• Weekly blood-coin generation: The weekly cap will only exist for free customers. Once a free customer upgrades to an Edition the weekly cap is removed.
• Advanced bots: Now included to all Champion and Titan customers.
• Ad-free VOIP: Titan only, with a stand-alone product being evaluated for our other customers.
• Lifetime 10% discount to in-game store items using Funcom Points: Titan only (as before).
• Additional Titan Edition benefit: Will for life receive all new Bloodlines (characters) as they are released.
• Champion Edition customers will receive 10 USD worth of Funcom Points as compensation for the 60 days of VIP service that was originally included.