The Ten Ton Hammer Live Episode 30 podcast chats with Adam Mersky and Kate Paiz of Turbine about The Lord of the Rings Online. It turns out that the MMORPG's switch to a free-to-play format continues to pay dividends. It was previously reported that revenues doubled after the change, and now VG247 notes the podcast reveals that revenue is now three times what it was before the change, saying that since going F2P over one million new accounts were created, 20% of former players have returned, and they've seen a 300% increase in concurrent users and a 400% increase in active players.