MCV quotes Electronic Arts CFO Eric Brown at the UBS Annual Media and Communications Conference discussing what it will take for Star Wars: the Old Republic to be a success. Brown says BioWare's upcoming MMORPG will not require the kind of subscriber base of World of Warcraft to last a decade. "Our assumptions for break-even and profitability are not seven-digit subscribers. We think we can run and operate a very successful and profitable MMO at different levels," he told the assemblage. "The key thing here is to really perfect the product. We’re shooting for an extremely high quality game experience. We view this as a ten-year opportunity."