Eurogamer has a follow-up to EA's recent comments on OnLive, as CFO Eric Brown discussed the cloud gaming service in an address at the UBS Annual Media and Communications Conference in New York. He expresses doubts about the costs of the service, apparently unaware of OnLive's recent change in business model. He also echoes the common sentiment that latency will be an issue. "When it comes to videogames, particularly first person shooter games, anything less than a response time of 30 or 40 milliseconds is unacceptable and by definition anything going through a streaming platform is going to go through a series of switches etc.," he said "So the question I have long term is can that latency be overcome?"