"If you look at Star Wars from EA and BioWare, they estimated a development budget of over $100m. This is an online game for many millions of subscribers, so the publisher does not understand that a subscription model is not the future. With micro-transactions maybe I see the game having a chance but I don't think that EA or BioWare will ever be profitable with this game." Bigpoint CEO Heiko Hubertz on Star Wars: The Old Republic at the London Games Conference (via MCV).