Gamasutra - Analysis: Does Going 'Transmedia' Help Game Properties?
Do the additional marketing outlets lead to more game sales? It’s hard to quantify that. But they certainly raise awareness of the brand – especially among people who might not consider themselves gamers, but are still drawn in by the worlds developers create. And any title that has the buzz of an entertainment “event” is more likely to stand out from the increasingly large crowd of games coming out. “People don’t buy video games because they’re video games anymore,” says Bilson. “Now it’s fiercely competitive and only the best games and most interesting games are going to succeed.”