There's a Jack Emmert interview on Massively where the Cryptic CEO speaks on a variety of topics, focusing on their just-announced online multiplayer RPG, Neverwinter. He confirms that there will be no offline play in the game, and plays it coy when asked abut their business model: "We haven't announced that yet -- we've got some kooky plans that I think people will like," though he indicates this must somehow support ongoing content creation after the game's launch. He also discusses the reasons for shifting away from their concentration on MMORPGs, offering a very frank assessment of the shortcomings of some of their recent efforts: "From our point of view, we just had to take a look at ourselves and kind of change the way we were doing things, and with the tools and the resources with our previous MMOs, we knew that Neverwinter had to be the highest possible quality, and we had to improve, dramatically, everything that we did. The best way to do that was to sort of change the style of gameplay so that the focus wasn't on hundreds of hours of mediocre (some would say even worse than mediocre) content, but instead create a rich story-driven multiplayer game. We want to make a great game -- the original Neverwinter is a true classic, and it's really important to hold to that standard."