Warner Bros. Interactive Entertainment announces that the new free-to-play business model for The Lord of the Rings Online will leave beta next month on September 10. "Our LOTRO beta program has been a huge success and we want to thank all of our players who worked with us to get the game ready for launch," said Kate Paiz, Executive Producer of LOTRO, Turbine. "Our unique pricing model has revolutionized the industry and starting in September, players will be able to choose how they pay for and play one of the world’s best online games and we can’t wait to welcome millions of new players to Middle-earth!"