Stardock CEO Brad Wardell responds to the sales figures for digital distribution recently released
by the NPD. Here is Wardell's comment: "NPD's numbers on digital don't tend to have much reflection on reality. As much as I would love digital distribution to take over the world, I can't think of a single publisher (including ourselves) that sells even close to a majority of its units digitally. I am a big believer in the future of digital distribution but the numbers we typically hear from publishers is that it's about a third (which is pretty darn good, by the way)." He also explains why Impulse
will continue its policy of not selling games that require "bundling of a third party store" in light of the announcement
that Mafia II
will use Steamworks. Also, Big Download
has word from GamersGate
CEO Theodore Bergquist expressing mystification over his service not being listed among the top five digital distribution services: "We did read the report and were actually quite surprised. We do not disclose our sales numbers and we were also not contacted during the research period of this study. That being said, from our numbers and most importantly our conversations with the leading publishers in the industry, I know we are easily one of the top retailers."