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Ubisoft DRM Analysis

A couple of recent articles highlight vastly different takes on Ubisoft's controversial "always on" DRM, which requires a constant internet connection to play games. On the one hand we have comments from Gamesbrief.com founder, analyst Nicholas Lovell, who calls the DRM "draconian" in speaking with Computer and Video Games and saying: "There is no doubt in my mind that pirates now have a better experience than legitimate consumers." On the other had there's outspoken Wedbush Morgan analyst Michael Pachter, who offers thoughts on the topic in his Pach-Attack videocast (thanks VG247), saying he likes the system, and if your opinion differs from his, you are a thief: "I think anything a publisher does to make sure you donít rip off their games is their right, and I think that people who steal should be in jail. I welcome the flamer comments on this one; if you think thatís right good for you; we have no interest in your business since you donít pay for stuff anyway."

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