MCV cites a report by tracking firm Newzoo that says a full third of today's computer gamers do not pay anything to play, instead relying on free online games and playable demos for their gaming fix. This is not just restricted to PCs, as word is: "But Newzoo claims that its 30 per cent figure covers the entire gaming market, with punters both playing Flash games online for free as well as restricting their console gaming to free demos that can be downloaded straight to their machines."