MCV has a quote about game piracy from Revolution Software’s Charles Cecil, who is currently contributing to the BBC's upcoming Doctor Who game. "Personally, I think that the level of piracy we have is nature’s way of turning around and saying games are too expensive and the way that they are distributed is not ideal, he tells them. “Yes, we can pressure internet service providers and take any number of anti-piracy measures. But ultimately iTunes has shown that if you make the means of distribution easy and the price compelling, you will build the respect of your audience." In conclusion, he adds: "And while this won’t eradicate piracy completely, it won’t become such a serious issue anymore."